
01 / Vendors
Technology companies selling into the research sector. You have a good product but are losing deals or missing the right conversations. I can help you fix it.
Research Infrastructure Consulting
ERICs, EOSC, distributed nodes, research data management, European funding structures — this is not a space you can figure out from the outside. If you're building into it, selling into it, or trying to navigate it, you need someone who's already inside.
Who This Is For

Technology companies selling into the research sector. You have a good product but are losing deals or missing the right conversations. I can help you fix it.

Research institutes and national nodes needing to modernise, become EOSC-compatible, or make infrastructure decisions without senior technical resource on hand.

Startups building research tools. Before you spend six months building the wrong roadmap, let's align with the procurement logic and culture of research organisations.
The Problem
Technology vendors build excellent tools and then lose every research tender because they don't understand how research institutes actually procure, govern, or fund things. They pitch to the wrong people, mis-frame their value proposition, and get filtered out before they're evaluated on merit.
Smaller institutes and national nodes have real infrastructure challenges — legacy systems, data governance gaps, the need to become EOSC-compatible — but no one senior enough on the inside to make the architectural calls or write the technical sections of a grant application without guessing.
Startups building for the research market are solving real problems, but they're doing it without understanding the culture, the procurement logic, or why their roadmap will hit a wall six months in.
These are expensive mistakes. They're also almost entirely avoidable.
Experience
I'm Head of IT at Instruct-ERIC, the European Research Infrastructure Consortium for structural biology — a distributed infrastructure operating across multiple European countries, navigating EOSC compliance, EU funding cycles, and the operational realities of research data at scale.
I've spent years building and leading digital services inside this world — not advising from the outside. I understand the gap between what EOSC says on paper and what it means in practice. I know how research procurement decisions actually get made. I know what a grant panel is looking for in a technical work package, and I know why most vendor pitches fail before they're finished.
I also understand the software side: legacy codebases, data governance, service reliability in under-resourced environments, and what modern infrastructure tooling looks like when your constraints are real instead of theoretical.
"Research infrastructure is a domain where relationships, trust, and deep contextual knowledge matter more than almost any other sector I've worked in. The people who navigate it well have spent years inside it — not reading about it."
— Marcus Povey, Practical Alchemy
Services
I work with a small number of organisations at a time. Engagements are tailored, but they typically take one of three shapes:
Discovery
You share your materials — pitch deck, product, technical architecture, grant draft, strategy. I read them properly and give you a frank written assessment of where you stand and what needs to change. No fluff, no generic recommendations.
Half-day engagement · Fixed fee · Good starting point if you're unsure whether I can help
Advisory
A monthly call plus async access — questions answered, documents reviewed, decisions sense-checked. For organisations that need someone with deep domain knowledge on speed dial, without the overhead of a full hire.
Monthly · Minimum 3 months · Capacity is limited
Project
Technical sections of grant applications, architecture reviews, EOSC compliance assessments, go-to-market strategy for the research sector, infrastructure planning. Scoped and priced per project.
Day rate · Scoped upfront · Named consultant on grant applications available
About
I run Practical Alchemy — strategy, technical leadership, and consulting at the intersection of software engineering and research infrastructure. I write about software, AI, and the research technology landscape at marcus-povey.co.uk.
I'm transparent about the fact that I hold a senior role at Instruct-ERIC alongside this consultancy work. I take on advisory engagements that draw on my general domain expertise — not on anything proprietary to my employer. I'm happy to discuss where those lines sit before we start any engagement.
The first call is free. Tell me what you're working on and I'll give you an honest view of whether I can help — and if I can't, I'll probably know someone who can.
Get in Touchhello@practical-alchemy.com · Response within 2 working days